Presenter Demo



Presenter

In parallel with his career in the electronics industry, Robert "Robbie" Owen is an accomplished radio presenter. So it is not surprising that his roles in Sales and Marketing are characterised by excellent communications whether to individuals or in presentations to large groups.

He started his radio career in 1974 with Radio Hertford a hospital radio station. Then in 1978 he became a true "pirate" presenting Top 40 on the offshore radio station "The Voice of Peace" off the coast of Israel (enigmatically referred to on-air as being "somewhere in the Mediterranean"). His association with the Voice of Peace lived on many years after his last visit in 1982, as his voice introduced and closed the nightly "Twilight Time" programme until the station closed in 1993.

At Christmas in 1990, he completed a freelance contract with the Austrian State Broadcaster the ORF, on Blue Danube Radio in Vienna, where he presented "Good Morning Austria" and the Midday Magazine programmes. The music was "soft AC" (Adult Contemporary), with a high speech content of news and interviews.

In September 1990 he joined the newly established KCBC, a "golden oldies" station in Kettering, and progressed to be their Programme Controller in 1993-94, whilst still working full-time at Texas Instruments Bedford. He wrote the Programming section of their successful licence renewal in 1994. In 1993, 1995 and 1997 he also completed working holidays at KOKO (Adult Contemporary + Local News format), the local commercial radio station established in 1952 to serve Warrensburg, Missouri, USA (near Kansas City). This gave him inside experience of how American local commercial radio really operates!

At KCBC he developed a show for aficionados of the 60's "beat boom" , which was later called the "Jukebox Drive-In". This programme aired weekly on the High Wycombe station elevenSEVENTY from 1995 to 2000, and from March 2001 the Jukebox Drive-In moved to hertbeat FM where it aired weekly until May 2010. The programme regularly included interviews with luminaries from the music world.

In May 2010, after hertbeat FM became Jack FM (and now BOB FM), the Jukebox Drive-In moved to community radio station Biggles FM in Potton, Bedfordshire until July 2012. Then in October 2016, after a long break, it returned to Northamptonshire on the new community radio station NLive, where Robbie is a founding member. The programme can be heard each Sunday at 7pm (nliveradio.com).

In 2017 Robbie built his own professional radio studio, a unique combination of old analog technology (turntables, cassette & reel-to-reel tape!) and digital playout system, which streams directly at robbieowen.com

Having his own recording studio enabled him to start contributing to Radio Mi Amigo International, which revives the glory days of offshore radio from 1964 to 1989. It broadcasts daily on 6085KHz shortwave and online at www.RadioMiAmigo.International

After the sudden illness of its founder, Robbie became Chairman and guided Radio Mi Amigo to became a non-profit broadcaster, with a pan-european team of experienced former “pirates” broadcasting in English, Dutch, German and French.

Radio Licensing

Robbie has long experience of matching programmes to audiences, and successfully passing OFCOM assessments. He prepared the programming sections of KCBC's relicensing in 1994, and was the primary author of hertbeat's successful application in 2000. He also played a leading role in the "Maid FM" application for the Maidstone license, which was the runner-up.

He was the principal consultant for the NNBC (now “NLive”) application for a community radio licence in Northampton, and brought together local activists and the University of Northampton. This was the first time his University Programme and Radio careers have overlapped. He supervised the overall application, co-authored the programming and wrote the financial sections.

The disciplines required to succeed in these application processes are extremely demanding, and the success of the hertbeat FM application against formidable opposition was a decisive demonstration of Robbie's creative, organisational, and analytical skills.

Out of four applications he has been on the winning side 3 times!

Station Building

Essaimage Associates is a lean and resourceful business, able to find efficient and durable ways to solve major problems. This experience did not come through more than 30 years of association with a corporation like Texas Instruments, but through building a new radio station from scratch!

So how do you build a new radio station? The hertbeat FM story is one that few have experienced. Many people dream of running their own radio station, but few actually make that dream reality because it is a long and complex process requiring many skills that just are not within the grasp of a typical "radio presenter".

In the case of hertbeat FM, the first step was the forming of an effective group to secretly lobby the Radio Authority for a licence to be offered in their area. This required political acumen as well as strong motivation. Once the licence was finally advertised, the group went public and set about generating massive local support, to counteract the emerging challenge from one of the most powerful newspaper groups in the UK.

The licence application required credible answers to several fundamental criteria:

  • Proof that you had strong support and most of your management already in place.
  • That your Programming would cater for local tastes and interests, as well as being commercially viable.
  • That you had done detailed Market Research so you could genuinely demonstrate what the local audience wanted to hear
  • That you had sufficient financial backing (circa £500,000) and a detailed business plan from start-up and up to 8 years on-air!
  • AND, that you understood the Engineering challenges of the both the transmission sites and the studio location
The hertbeat FM Licence Application was a convincing winner, causing immense embarrassment to the so called "experts" who had rubbished the efforts of this independent group!

Robbie and his team then built the radio station and it went on-air on March 3rd 2001. He was the Executive Vice-Chairman for 5 years, until July 2005 when the business was sold. The station is still on-air today (as “BOB FM”). It is profitable and still independently owned. This a source of enduring pride to hertbeat’s founders!

This project demonstrates an incredibly diverse range of skills: people selection, press & public relations, lobbying, market research, capital raising, financial planning, buildings, transmission sites, studios, marketing, promotions, sales, music, programming, presenter & sales training, cash-flow management, due diligence, trade sale, contracts, and shareholder relations.


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